New BARC logo

[Frank Barnard]

So much for tradition. No doubt it works better in black & white. But a cherished link with the Brooklands heritage disappears, replaced by a dud image linked to that so-now word 'passion' plus a few other ps. ' We developed a brand promise for all other stakeholders,' says the designer in the Spring mag. God help us...

[Nick clarke]

Agree 100%